Heavy duty. Truth. Old school.

Our exclusive 100% cotton UP-i-tee shirts, polos, and rugbys are not distressed, pre-shrunk, or faked to look like you've worn them forever, because you haven't. We believe you can't buy character. If you want your Old's Cool to look old school, you know what you have to do—wear it out into the world and make something of yourself.

We believe in this country, and we always try to walk the talk. All products are Proudly Made in the USA, unless otherwise noted.

Our students are in charge of the e-commerce store , giving them the opportunity to run an online business in the real-world, so-to-speak, and hopefully not into the ground! 


See what's in store... 


Stealing is the name of the game.


One Up!, like all of our games, is not only unfair, frustrating, and fun, it's also highly-educational–you'll know who's smart and ruthless a minute in, max.
We play this every day at lunch–it's cutthroat and quick and guaranteed to turn your family and friends into "greedy, self-serving punks," if they all aren't already. 

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The Official Old's Cool Education I, II, & III

The Academy's perfect pocket companion in three volumes–save yourself the tuition and the time and just read these wonders of wit, knowledge, and wisdom.

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